To launch TikTok’s first Australian brand campaign, we created a through the line campaign heroing their creators. The ‘It Starts On TikTok’ campaign ran on TV, OOH, Spotify and social, showcasing creators and trends through the distinct domino motif.

​

Supported with a banger soundtrack by indiginous rapper Baker Boy, and Australian legend Sampa the great, the films explore the incredible knock-on-effect the platform has had on Australia - and the world.

​

Showcasing only 100% user generated content, the campaign celebrates local fashion, comedy, music and art - proving that everyone has something that can become 'a thing'.