In the wake of the social isolation of Covid-19, Furphy was looking to bring mates back together to share stories and friendship. Given pubs, bars and clubs are at the heart of communities right across the country, so we launched a virtual pub - Furphy Fridays. An interactive experience hosted by Australian One Day Cricket captain Aaron Finch and Comedian Matt Okine.

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Over 5,000 attendees averaged over 35 minutes in our Pub joining in on Trivia, guessing celebrity mystery guests and donating to our virtual tip jar to support Givit.

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Over 6.5 million people were exposed to our campaign with $3.77 million in earned media with coverage on The Today Show, Daily Mail, Channel 9 News and much more.