Turning an outdated promotion into the most popular app in Australia.

McDonald’s biggest global promotion had stayed the same for nearly 30 years.

 

We brought it into the digital age and literally changed the game, creating new ways to play through the use of augmented reality – roll the dice, spin to win, or pick a card from thin air. 1 in 10 Australians downloaded the app and McDonald’s customer database doubled to over 3 million, making it their most successful promotion of all-time.